Business customs in Hungary are similar to those in Western Europe and the United States. The nation lags behind the West when it comes to feminism, however. Although women are technically equal to men, in reality there is still quite a disparity in opportunities and expectations for the two sexes. For many Hungarians, “feminism” still has negative connotations, and feminists are likely to be perceived as masculine men-haters. Women remain the primary caregivers, and even in those homes where the woman works, her husband usually doesn’t help much with domestic duties. Gentlemanly courtesy, such as holding doors for women, is very much alive. Hungarians are a gracious people, and courtesy in general is highly prized.
Cell phones have become quite popular, but Hungarians prefer face-to-face communication, even for minor conferences. The customary greeting is a handshake; in mixed company, the woman initiates the greeting. Address people using their professional titles and with Mr., Mrs., or Miss. If you have been invited to someone’s home, a bottle of wine or some flowers or chocolates for the lady of the house are appropriate gifts. No matter what the appointment, Hungarians value punctuality. Being fashionably late is not appreciated here.
In Hungary, good business relations are almost always built upon good personal relationships. Be prepared for the warm hospitality you will most likely encounter. Lunch or dinner invitations are common, and your host will probably insist on paying the bill in a restaurant. Don’t expect to get a lot of business done over meals, especially dinner, because they are primarily social occasions. Instead, relax and get to know your hosts. Food, wine, horses, and sightseeing make good conversation topics. Steer away from discussing religion and politics.
Working hours are 8am to 4pm, though in the summer people often quit a bit earlier, especially on Fridays. Many Hungarian professionals exchange business cards. If you plan to distribute any, try to have a Hungarian version. Note that Hungarians write names with the family name first. English is spoken often in business contexts, and German occasionally. For firms where no one speaks English, a translator is usually available. Even so, you will score major points if you learn–and use–a bit of Hungarian.